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Mrs. Green in the News
AZBIZ.COM
November 01, 2008
The green media biz is all the buzz
By Mae Lee Sun, for Inside Tucson Business
For what many may consider to be a one (free-range) horse town, Tucson has managed to grow more than it’s share of green media venues. The growth mirrors the national green scene that’s continuing to blossom on the Web and TV, in newspapers and on the radio.
The local sampling includes Tucson Green Times (formerly Tucson Green Magazine), "Mrs. Green Goes Mainstream" radio program at 12:05 p.m. Saturdays on KNST 790-AM, "Green Tuesdays on The Mountain KWMT 92.9-FM and regular green living segments on KGUN 9 News.
Nationally, there’s the daily e-news source GreenBiz.com, Discovery TVs Planet Green channel, and National Public Radio’s "Living on Earth" that airs weekly on 300 stations (though not in Tucson)
Are these media forways substantive? And what impact do they really have on changing sponsors, viewers or listeners’ habits of heart and mind? Does having a ‘green’ special section in a newspaper generate revenue for both the outlet and advertisers seeking to reach across the aisle? So much green, so little time.
Gina Murphy-Darling, host of "Mrs. Green Goes Mainstream," says of her 10- month-old entrepreneurial endeavor, that it’s for the long-haul and not just jumping on the bandwagon.
With a vision of being the "Oprah of Green," Murphy-Darling may be on to something given that the show has gone from a half-hour time slot to a full hour within the past six months on a talk radio station that prominently features the conservative voices of Rush Limbaugh and Sean Hannity.
But Murphy-Darling says it has nothing to do with politics as much as it has to do with the persona of Mrs. Green who is able to deliver her environmental message in a fun and interesting way.
Without being prompted, she rattles off statistics about the number of disposable plastic bottles per year found in landfills and exhibits her deep knowledge of green acronyms such as GMOs (genetically modified organisms as in genetically modified foods), talks of what books to read, and expresses her concern about the millions of pounds of pharmaceutical drugs dumped into municipal water systems.
"This is fun (having a radio show) but there’s a real side to Mrs. Green. I feature and partner with businesses who understand that it’s about creating systemic changes from within-which will cost money, but will serve everyone in the end," she said. "It’s a question of asking themselves how green can they honestly be?"
As an example, Murphy-Darling, the gregarious, business savvy chair for Angel Charities and former founder and president of social services provider, Providence Service Corporation, has personally approached some of the bigger companies in Tucson, such as Wells Fargo and Chapman Automotive, as potential show sponsors.
Wells Fargo was the only financial services company in 2007 to receive the U.S. Environmental Protection Agency’s Green Power Partner Award. Chapman Automotive is becoming a certified compressed natural gas vehicle repair facility. Murphy-Darling is also starting to attract unsolicited attention from other business, including Cox Communications and El Charro Café restaurants.
"We’re barely scratching the surface," she says. "Everything we do as leaders is an opportunity to be that truth - from the inside out."
Mikaela Quinn, editor and publisher of the Tucson Green Times shares that view.
Quinn and her husband Jim Ricker are partners in the Times. In October, they celebrated the publication’s first anniversary.
"Green media is growing and trying to raise awareness of the issues really going on and are giving people the resources and information to change their lives and reduce their carbon footprint," Mikaela Quinn says. "Our focus is local because there are a lot of individuals and businesses doing fabulous things, coming up with creative and innovative solutions to problems…as a community, we need to look at it as the whole pie."
If you break that juicy green pie down, the response has been positive for Tucson Green Times. Printed on 100 percent post-consumer paper, and distributed to over 300 locations, the publication has more than doubled since it’s inception with the goal of doubling that again next year. The individual slices amount to a monthly circulation of 45,000. That’s within about 10,000 of the circulation of the DesertLeaf in the Catalina Foothills so it appears readers are paying attention.
Although technically still a barely profiting start-up, Tucson Green Times has maintained a 70 percent monthly renewal rate with advertisers – most of whom are service providers such as water harvesting companies and photovoltaic installers.
According to Quinn, and as Murphy-Darling also asserts, the response rate for advertisers in each of their respective venues is significant. Both "Mrs. Green Goes Mainstream" and Tucson Green Times offer Web-based versions, packed like a bushel of GMO-free, organic Granny Smith apples, full of practical consumer information and links to products and services.
"Advertisers like Jason Tankersly, the owner of Fairfax Companies, a construction waste company, are absolutely thrilled," says Murphy-Darling. "They’re getting emailed by people who are listening to the show who didn’t know that things like landscaping waste can be recycled…landscaping waste…that is so cool."
Quinn and Murphy-Darling agree the time could not be riper. The public is hungry for these resources and they supply what they want, as "sort of a clearinghouse."
It’s not just from our ads, it is also from businesses we write about in articles — and they are not paid editorials," says Quinn, who along with Murphy-Darling says she’s put out the possibility of attracting investors, not just any, but ones who really understand that this is a good business investment.
Sunriser
Rotary Club of Tucson Sunrise
September 4, 2008
Featured Speaker: Mrs. Green
Mrs. Green comes clean. Our own Gina Murphy-Darling gave a fact-filled
presentation about “going green.” After having spent 30 years working with children,
Gina decided to change midstream and wanted to create an awareness of “green”
issues in a fun, apolitical way. She now has her own radio program on Saturdays,
from 12:00 to 1:00 p.m. on 790AM KNST.
She noted that 20 to 30 years ago how different things were—no cell phones,
meat was wrapped in butcher paper, and families usually had but one television. She
gave some facts on why we should be thinking “green,” because today:
- We fill garbage trucks with enough garbage in 1 year to go half way from the earth to the moon.
- The average American generates 3.5 pounds of trash a day and 1/3 of this waste is from packaging.
- 4.5 million plastic bottles are thrown away every hour.
- 60,000 plastic bags are thrown away every 5 seconds.
- Our third largest export is trash according to the Wall Street Journal.
As an example of change, she cited Marvel Golf Course (Benton, KY), named as Overall and National
Public Course Winner in Environmental Awards. Marvel's golf course irrigation pond is fed by waste water
created from the 513 homes in the surrounding subdivision as well as harvested storm water from the streets
through a system of lift stations. The diesel turf equipment is powered by vegetable oil and used fryer oil,
while the maintenance shop is heated during the winter by an oil burner that burns recycled oil from
equipment. Christopher Gray, Sr., Marvel’s Director, established passageways and cover for wildlife and
connected naturalized areas on the golf course with the native woodlands. Wildlife surveys at Marvel
conducted six years apart found an 18 percent increase in the population of native mammals.
Gina told us about the gyre (a swirling vortex) known as “The Great Pacific Garbage Patch,” or
“Eastern Garbage Patch,” estimated to be the size of Texas and 10 stories high. The patch is characterized
by exceptionally high concentrations of suspended plastic and other debris that have been trapped by the
currents of the North Pacific Gyre. It is estimated that 80% of the garbage comes from land-based sources
and 20% from ships. Unlike debris which biodegrades, plastic disintegrates into ever smaller pieces down to
the molecular level too small to be seen. It becomes small enough to be ingested by aquatic organisms
which reside near the ocean's surface. Plastic waste thus enters the food chain.
Gina gave numerous suggestions for “going green,” in particular, the many uses of hydrogen peroxide
in place of bleach, turning off appliances (especially computers) and unplugging appliances which still use
electricity even though “off.” Turn off the water while brushing your teeth, and take along paper or cloth
bags for shopping to cut down on the use of plastic. Plastic bottles give off toxins when exposed to extremes
in temperatures, so don’t put them in the freezer. Use aluminum bottles instead of plastic. Regular soap is as
good as the bacterial soap and bacterial cleaners, which kill off “good” as well as “bad” bacteria. If you want to learn more, go to Gina’s website: www.mrsgreengoesmainstream.com. Gina also recommends:
www.thedailygreen.com, for more tips and www.greendimes.com (use GreenDimes link Mrs. Green's homepage), which will help you stop up to 90% of your
junk mail. She also recommends the two books, Go Green, Live Rich, by David Bach, and Living Green, by
Greg Horn, who wrote his book after becoming ill from out-gassing from office furniture.

Tucson Green Magazine
August 2008
Mrs. Green has fun on air
By Jan Henrikson
Photo by James Patrick
Reprinted with permission of Tucson Green Magazine, www.tucsongreenzine.com
Leaded or unleaded?
Most people associate that question with
gas or coffee. Not lipstick.
It turns out women eat roughly four
pounds of lipstick during their lifetime. In
2007, independent lab tests initiated by the
Campaign for Safe Cosmetics discovered
many brands of lipstick containing lead.
Scientific studies indicate no level of lead
in our bodies is completely safe.
When Gina Murphy-Darling discovered
this unexpected and horrifying lipstick fact,
she did more than just tell everyone she
knew. She started her own radio show so
she could tell everybody she didn't know,
too. Mrs. Green Goes Mainstream streams
live out of 790 AM KNST via the Internet
and live on air every Saturday at 12:05 p.m.
For an hour every week, "Mrs. Green"
chats with interesting guests from around
the country, such as an organic winemaker
in California, a former Biosphere 2
crewmember, or the founder of Green
Parents Alliance.
"To me, the green movement is all about
possibility," says Murphy-Darling. "There's
nothing but good news. I have so much fun
doing the show.
"Indeed. Her tag line is: "What if living
green can be fun?"
Her belief is that there are millions of
people just like her who are not "dark
green" or "Wickipedias of Sustainabiltiy"
(people who keep the carbon footprints of
everything at their fingertips). Her listeners
may be just like her, learning about permaculture
or VOC's (Volatile Organic
Compounds), and hungry for more information.
"They truly care and don't know what to
do because there's so much," says Murphy-
Darling.
The trim redhead delights in breaking
down that "so much" into easy green tips.
Simple acts that make a big difference. Like
unplugging your cell phone charger when
it's not in use. According to Murphy-
Darling, only five percent of the power
drawn by a cell phone charger is used to
charge the cell phone, and 95 percent is
drawn while the charger is plugged into the
wall, without any cell phone attached.
Another powerful act she encourages is
taking your own reusable cup to Starbucks,
or your own favorite coffee haunt. "Think
about how many cups a day we use at
Starbucks," she asks. "What if 100 people a
day brought in their own cups?" Just think
of how much Styrofoam that would keep
out of the landfill each year.
Murphy-Darling is a devout user of cloth
bags at grocery stores, declaring plastic
bags Public Enemy Number One. "In
Trader Joe's, you see lots of people using
them. But when I see more people using
them at Safeway and Frys and Target, I'll be
a lot happier."
If she forgets to take her bag into a grocery
store, her seven year old granddaughter
-- who is on plastic bag alert -- will
whisper "Grandma Gina, plastic bags!"
Murphy-Darling says, "She'll stay with
the stuff while I go back out to the car and
get the cloth bags. She knows. She'll never
use a plastic bag, never, never."
Now there's all this information about
the toxins in plastic water bottles. "I don't
think there's a mean plot on the part of
water bottle companies to give us cancer,"
she says. "It's a new phenomenon to our
generation. People are waking up in record
numbers and starting to change habits we
all got into, not ever thinking we were
doing anything to hurt the planet."
Rather than running around shouting
"the sky is falling," she wants to get people
excited about being earth-friendly. She sees
herself as an investigative reporter, scouting
out positive news. Her guests continually
surprise and inspire her with their innovative
responses to a changing global environment.
Guest Bob Blue, owner of Bonterra
Winery in Mendocino, California described
how his organic farming process is guided
by natural cycles. Instead of using artificial
fertilizer or synthetic chemicals on their
grapes, free-range chickens are allowed to
roam throughout the vineyards. Not only do
the chickens eat bugs that could potentially
harm the grapes, but their eggs are tasty and
their poop makes good fertilizer.
Birdhouses around the vineyard attract
bluebirds and swallows that also eat less-than-beneficial insects.
Another favorite guest on her show was
her friend, local jewelry designer Abbot
Taylor, owner of Abbot Taylor Jewelers. A
long-haired hippie in his youth, Taylor was
on his way to the Promised Land of
California. When he ran out of gas in
Tucson, he ended up making a new life in
the Old Pueblo. He's been in business here
for 30 years now and only uses recycled
gold from one distributor in New York.
The trivia question on her show that day
was: How many tons of waste are produced
to get one ounce of clean gold? The answer:
30,000 tons. Taylor told "Mrs. Green" how
people die from the toxic waste that leeches
into the water systems in areas where there
is a lot of gold mining, such as Africa.
While many people are enthusiastic
about sharing their green discoveries, they
usually don't start their own radio shows.
What inspired Murphy-Darling to go public?
Turns out she's been a compassionate
activist since the tender age of seven when
she started up the Jolly Workers Club.
"My parents lived for our week-long
vacation in the mountains," says Murphy-
Darling, who grew up in New Jersey. "We
did not have much money and saved all
year to go to the mountains. We also lived
with a well, so I was brought up always
appreciating water and conserving it. So
that's when it all started."
Out of her Jolly Workers Club she crafted
a reason to be doing something of service
in her life. "Because that's what made
me happy and it still does."
The desert was a big change for her.
"After I moved here, I grew to love the subtle
differences and the quiet, hardy beauty
of the desert, the changing of the colors of
the mountains. I don't think I ever dreamed
of saving the planet but my parents always
told us we were leaders -- not followers --
and it stuck."
For the past 35 years in Tucson, she's
focused much of her service work on children.
She co-founded and served as the
president of Strength Building Partners for
five years and currently serves as an active
member of its Board of Directors. Strength Building
Partners is an organization that coaches
and consults with schools to create longterm
systemic change.
"Again, it's a very positive approach on
how to create success in kids," says
Murphy-Darling. She is also an active
member of Angel Charity for Children
and the Tucson Sunrise Rotary Club.
Now Murphy-Darling is mentoring a
new company, One Green Heart. Her
radio show is only one aspect of that.
She's also developing a "Movies That
Matter" night to show socially and environmentally
conscious films in a local
theater. "I think a lot of people would love
to have a movie night and then be able to
talk with other people about it," she says.
"I am very blessed," says Murphy-
Darling, who would love to have her show
nationally syndicated. "I have a full life. I
love it."
And she's very optimistic about the
state of our planet. "I think it doesn't matter
whether you're a conservative
Republican, a liberal Democrat, or a
Libertarian. People care about the planet,
and they want to know what to do. I want
to be a part of that solution."
And so she is.
Tucson Lifestyle Magazine
June 2008
Up Front - It's Easy Being Green
Finding a Passion for Planet Preservation
Photo by Martha Lochert
Gina Murphy-Darling, global warming is only half the story. This longtime community volunteer-turned-radio personality says the real problem is "global garbage," and she's hoping to clean it up, one habit at a time.
"This is such a message of hope for me," says Murphy-Darling, whose new Saturday radio show on KNST, Mrs. Green Goes Mainstream, hopes to lure listeners to the clean and green life by helping them ditch their wasteful ways. "Just changing little habits, a little every day...going green can be fun." It's an upbeat philosophy that fuels each of her shows and a passion that drives her so much that she jokes she could talk for hours about it in her closet...to herself.
Founder and Chief Executive Officer of Parents and Children Together, co-found and president of Providence Service Corporation and finally, co-founder and president of StrengthBuilidng Partners, Murphy-Darling says the radio show may be her truest calling.
"People want to know what they can do and the show is all about that -- the simple things you can do,: she says. Among those: turning off the water when brushing teeth, unplugging cell phone chargers when not in use, using recyclable grocery bags, reusing gift bags, and buying "greener" cleaners and energy-efficient appliances. And the list goes on. Each show also features a green trivia question and a dynamic guest speaker.
Truly, there's no airtime to fill up with anything but useful information. "There is such good news to get out there," she says.
A mother, grandmother, Rotarian and longtime philanthropist with Angel Charity for Children, Murphy-Darling describes her own environmental awakening as a distinct "aha!" moment. She was attending a conference for the Amazon Herb Company, which offers skin care, nutrition and wellness products made from botanicals in the Amazon rainforest. She was moved when she heard company founder John Easterling speak fervently about the irreplaceable treasures of the rainforest.
She pitched her idea for the show to KNST, believing that our community needed just such a program. Why couldn't Tucson be the cradle of a meaningful greening of our society?
KNST loved the idea and told her that she would have to find sponsors for her show. That took her only four days, with The Fairfax Companies LLC and Capitol Self Storage agreeing to come aboard. And she says more and more poeple are handing her their business cards.
"I want the message to be that 'green' is so possible and effortless. I would love to put Tucson on the map as an emerging leader in green and solar practices." -- Tara Kirkpatrick
Tune in to "Mrs. Green goes Maintream" on 790 AM KNST, Saturdays at 12:05 pm or go to www.mrsgreengoesmainstream.com
KVOA TV
Inside Arizona Business
With Dana Cooper
May 25, 2008
Business Spotlight
Watch now!
Arizona Foothills Magazine
May-June, 2008
Tucson's tremendous moms, dads and grads
Interview by Sarah Davis
Gina Murphy-Darling
Host of the "Mrs. Green Goes Mainstream radio show on KNST; proud parent of 3 girls: Rachel Davis, Katie Murphy-Darling and Emily Murphy-Darling; and upcoming chair of Angel Charity Ball.
How did your family influence your decision to become the "Mrs. Green' that went mainstream?
"My children were my first teachers about going green, pointing out all the harmful chemicals in the things I was eating. They're part of the generation that knows "green," and they started working on me. I take delight in learning from my children, and they started me on the path that I'm on now."
Inside Tucson Business
March 17, 2008
Gina Murphy-Darling:
Going ‘green’
and helping children
By Tracey Gould
Inside Tucson Business
Nothing speaks louder from a Woman of Influence than those persons she has influenced, and Gina Murphy-Darling has influenced thousands of children and people, not only in Tucson but around the country. Her latest project, a radio talk show titled "Mrs. Green Goes Mainstream," strives to make going "green" fun.
Started in January, the focus is to raise environmental awareness and educate the public on green practices everyone can participate in. She is proud to host the first "all-green" talk show in Tucson. (It airs at 12:05 p.m. Saturdays on KNST 790-AM.)
Hot on the wave of environmental consciousness, Murphy-Darling’s ultimate goal is to help save the planet for future generations. She firmly believes it is up to this generation to take the lead. Step by step, little by little, her influence through the radio program, website, lectures, newsletters, and excitement about going "green" are having an impact.
When Murphy-Darling is not speaking "green," she continues her life-long passion of reaching out to children.
"This part of my life is equally important, and it is all about being of service to the community," she says.
Through various charitable efforts, including Angel Charity for Children, which she has been involved with for 15 years, Murphy-Darling enriches the lives of thousands of children. She is also active with the Rotary Club and is a firm believer that giving back is a duty within each of us.
Given that her background has been in social services for the past 30 years, it should come as no surprise she is as devoted to helping others as she is. Her purpose in life is to make a better life for children – one step at a time.
An entrepreneur, Murphy-Darling loves to invest her time and heart into new projects. She just recently started a new initiative, One Green Heart - http://www.onegreenheart.com. But she recognizes none of her projects are solo efforts. She says she feels blessed to have been able to work with great people over the years.
"It is never about one person," Murphy-Darling said. "I could never have done it by myself – not ever. This nomination is proof that there are so many people doing so many good things."
What’s up next for Murphy-Darling?
"I would really like to be one of the people that puts Tucson on the map in terms of sustainable practices," she says.
- Founder of One Green Heart
- Founder and former president of Providence Service Corp., which had revenues of almost $200 million in 2006.
- Chair of the 2009 Angel Charity for Children
Natural Awakenings
Healthy Living
March , 2008
Green Living Takes to the Air
Tucson, AZ - Tucson's first all "green" talk radio show made its debut on KNST 790AM on January 5th, 2008. Mrs. Green Goes Mainstream, which airs every Saturday at 12:05 pm, is the dream child of two incredible women, Gina Murphy-Darling and Janet Rae, who wanted to develop a forum for people to share what they are doing in their everyday lives to bring "Green Heart Living" to their communities.
Mrs. Green Goes Mainstream features guests from Tucson and throughout the country. Among featured guests are John Easterling, Internally known as "Amazon John," who has dedicated his life to the preservation of the Rainforst. Mikaela Quinn, founder of Tucson Green Magazine, and David Shaller, Administrator for the City of Tucson's Office of Conservation and Sustainable Development, among others, will share their ideas and knowledge.
Murphy-Darling's commitment to educating mainstream people like herself about the confusing "green issue" motivated her to find a partner who is equally passionate -- and she did!
Enter Janet Rae, who initiated Wisdom Writings, a newsletter dedicated to the world living as one humanity. With the success of Wisdom Writings, she was hired by a film company to initiate the first world-wide study group program on consciousness and quantum physics.
The vision of Rae and Murphy-Darling has grown into One Green Heart, a company that celebrates the color and beauty of nature and humanity dancing as one.
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